While researching for new coins I stumbled upon Loopring (LRC). They are a protocol similiar to Project0x that allows to trade cryptocurrency in a safe manner. Additionaly they are also building a decentralized exchange based on their protocol that allows trustless trading between different parties by utilizing smart contracts.
The Team is also extremly impressive. Daniel Wang worked at Google as Tech Lead and is cofounder of multiple startups as well as CEO of Coinport. Jay Zhou worked at Paypal and Johnston Cheng works in Finance. Among those three there also a lot of other team members who have backgrounds at Google , Paypal and even Banks.
Da Hongfei is also an advisor and we all know that Neo is (going) to be a great product. They not only got backing from Neo but also from QTUM so they already have the two biggest smart contract platforms of China backing them. They've also got support from Coindesk and Fintech. Furthermore LRC is blockchain agnostic meaning they could easily anchor into any blockchain BTC included. Currently they are anchored into Ethereum (I think that based on the fact that LRC is an ERC-20 Token).
It is also only trading at Binance right now and has a low market cap of 56 Million. For comparision 0x has a market cap of 125m right now and at it's peak was valued at 400m.
I think it's currently undervalued given its backing and being a decentralized exchange as well as the amazing team it got.
Do any of you have some feedback on why this could potentially not be a good investment?
Also if someone else wants to review their whitepaper you can read it here: https://loopring.org/en/index.html