Basic Attention Token (BAT) has recently caught my attention even though the token sold out with minutes of its ICO release. BAT is decentralized, transparently digital ad exchanged based on the ethereal blockchain. BAT claims to improve the efficiency of digital advertising via creating a platform that can exchanged between publishers, advertisers, and users. The token uses the Brave the platform, which will be based on user attention and mental engagement with the network. 
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Brave platform is an open source, privacy aimed browser that blocks mal-advertisement, trackers, and contains blockchain technology that anonymously captures users attention to accurately reward publishers. When BAT is used on the Brave platform it basically aims to were the user spends majority of their time, which to them makes a good tool to calculate and properly reward publishers of the BAT tokens. They also exclaim that publishers will receive more revenue due to the elimination of middlemen and fraudulent attempts. This means that the user should see more relevant ads that potentially lower the risk of getting malware. Meanwhile advertisers will get better data on their spendings.
The token has a solid dev team working behind them, ranging from the creator of JavaScript, Co-founder of Mozilla to former employees who worked with AOL and Khanacademy. As of now the token lands in the 31st spot on coinmarket cap. I’m not completely sure what the ICO price was when it was released but its been steadily decreasing to just shy over $0.16 as of right now. 
Here’s the BAT roadmap:
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Now rumor has it that it will released on poloniex exchange, but I have not heard of any specific date though. But I assume once BAT is released on poloniex it will probably do fairly well, so maybe it might be a good longterm buy. In my opinion, I will probably buy a few of these tokens just because I like what their project aim cause I see as getting better targeted ads on the blockchain. BUT, at the end of the day I think steemit will is better because steemit doesn't need advertisers as its peer-to-peer so if you like something just vote on it! I just think that BAT will be interesting and possibly could be a good short-term trade in the future.
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