I think companies diving into the world of blockchains is amazing. I, personally, didn't know there was that big of an issue with plagiarizing and stealing images from other people. This could be a highly beneficial thing if they do it correctly.
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I am sure many people will find this service valuable depending on how well it works.
Definitely so, I can see the need to make sure your property stays yours... and if someone else is making money on your property, you should get at least a portion of it.