The funny thing about this is that, there are numerous posts which explain how whales do this. People read them, but nobody listens when its crunch time! This mentality is very interesting because it is seen in numerous industries. People are presented with information which is critical to their success. They read the information, but they don't digest it! When push comes to shove, they don't do it.
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Hahha, yeah. That's true. It is just the way how we human beings behave.