I'm concerned that this is a scam - they are very unclear about what they specifically think LCC will do better than LTC and if they really think they can help, why not help the dev team instead of making their own shady lookin CC?
Also, if they wanted to give out free coins during the fork they would be clear and transparent about it, instead of expecting users to move their coins to a desktop wallet and, according to what I've read, provide your private key to get your coins?
Charlie Lee is probably right, this looks like a scam, and is probably bad for CC community.