@marketingmonk, In my opinion now Crypto Sphere is entering into the Sphere of Competition because when particular Sphere get the attraction then many Projects joins the party to give the competition to the existing projects. And no matter what, the competition always helpful for the Users because users are can get more and more effective opportunities because the choices and options increases when competition increases. Let's hope that in near future we will going to see the complete Transformation in Crypto Sphere and also ease of Business.
Wishing you an great day and stay blessed. 🙂