By reading this post, I guess the token would be to facilitate transactions on the marketplace, would that be accurate @scandinavianlife? If that is the case, to me the coin would have similar utility as many other coins that are used to facilitate a marketplace; cybermiles, fun, you could even argue steem. I think you argument brings up a good point, could so many different tokens for so many different marketplaces actually survive once crypto really goes mainstream? My initial thoughts would be that all of these tokens will get used as forms of payment for now and transitioned out over time. The 1000+ different marketplace payment tokens make for a far to complex environment for mainstream use. But, for now I can see the use.
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Yes. Amongst other things. Used to make new orders plus investments via Hacken Accelerator. Also rewards to community members.