The idea is same but the method is different and more effective. Peeirty uses group dynamic and community contribution to help users to earn rewards. Not just posting on the individual website and earning through upvotes.
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And it's 2 years behind Steemit, and it has no proven track record in security and hacks, and steemit will do same (Communities of some kind) by next year..
It remains to be seen if ANY new players can have traction in this space.
And then we ask ourselves, does this new token have any basis in value, upon a proven track record of any kind?