They've pumped it all up, everything... bonds, stocks, real estate, cryptos... All the money from thin air has been used to impregnate our minds that this time is different. Its all propaganda. The markets will be vicious on the way down.
The people in "true" power plan for it, desire it, and will profit handsomely from the fall.
Glad to know you see it too @fulltimegeek! ;)