Many people would prefer to buy a derivative for many reasons, but mostly because they don't know how to actually buy the real BTC, they are afraid of the technology, they think they can be hacked... They rather buy something that they already known and are familiar with...
Many people simply are afraid to changes, afraid to something new, but they don't want to miss this BTC rocket... This will bring money (at least indirectly) into BTC that other way would not have come...
Another reason is greed, these people may want to buy much more BTC of what they actually can, there is around 16,7 millions of BTC circulating (More than half of total possible existence), so these corporations and institutions wants a bigger piece of the cake now that they are arriving late to the party...
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A very good point about corporations leveraging for a bigger slice of the pie this late in the game. It's going to be interesting to watch the show.