Thanks for sharing glen, great article! The idea of a tribe is amazing, very good strategy for brands to create a community like that. Also its getting more and mkre popular to use many small influencers instead of the big ones, because you get a deeper interaction and bond in smaller fellowships compared to big influencers and their followers. You believe more in the authenticity of a less known influencer, someone who is similar to oneself, recommending a product. I think indahash is using the same idea, altho i thjnk the idea of forming tribes is even more effective. See you back in the tg:) Greetings, Leon!
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Yes, I thought so too! Was very intrigued by the idea of making use of community engagement like this. I am really looking forward to see how their pilot went.