Their article is geared towads people who DON'T know anything about crypto. Creating a stigma around Bitcoin makes people even less prone to trying to understand it, associating it with criminal activities.
Some people don't get near digital money because it's "complicated". Now labeled as "bad", too, only could make matters worse. I don't think this will destroy cryptocurrency, but it should slow things down a bit.
Public opinion weighs BTC value, so if the price, development and ecosystem of our coins are somehow hindered, then they managed to make it hurt exactly where they intended.