I have pages I run over there that generate income and I get people to go to to my pages through my fb groups. I'm also in Steemit groups over there - about 50 of them and they get me upvotes. I know fb is not for everyone, but it is not dead yet. I know people who kill it over there with fb ads - @jerrybanfiled is one of them. I just get my search traffic and that works pretty well for me.
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