Compared to those projects Fluzcoin team is more experienced in actual Retail having members who were/are executives of companies like Zalando or Cdiscount.
Fluzcoin provides benefits for Merchants which would make them more eager to partner with Fluzcoin. For example, data-driven customer insights like which demographics group purchases the most or what are the customer interests, behaviour.
I hope that helps.
Nice .. thanks for the insight :)