The digital advertising market has been actively growing for the last 4 years; its size has exceeded the size of the television segment in 2017. This is a historic event for the advertising market. One of the most promising segments of digital advertising is programmatic advertisement, which shows an average annual growth rate of more than 23% against a 4% growth rate of non-programmatic segments. According to the forecasts of Magna Global, the market size of advertising software will reach $42 billion by 2020.
Nevertheless, despite these positive dynamics, the digital advertising market has many problems, including low targeting efficiency, non-transparent counterparty relationships and a high level of fraud. As a result, all sides of the relationship suffer - advertisers overpay for each client involved, publishers receive lesser rewards and consumers of advertising are dissatisfied with its quality.
Ubex proposes to solve these problems by combining all the advantages of programmatic technologies, neural networks and smart contracts in a single system. Through this approach, Ubex provides a transition from the traditional pay-per-click scheme to the payment for targeted actions, which is the most fair and interesting model for all market participants.
We present to you the Ubex project - a global, decentralized exchange of programmatic advertising based on neural networks and smart contracts. The mission of Ubex is to create a global advertising ecosystem with a high level of mutual trust and maximum efficiency.
Advertisers can automatically purchase ad slots using the Ubex system. Payment is made upon fulfillment of targeted actions by users. Procurement of advertising takes place in real time using programmatic technology on the basis of neural networks with the application of smart contracts.
Ubex believes users, advertisers, and publishers – the three participants in the global advertising ecosystem – are facing various problems with today’s advertising systems, including:
Users
- Irrelevant or annoying advertisements
- Overpayment for products and services due to multiple intermediaries and high commissions
- High risks due to the use of coercive advertising methods by scammers
Advertisers
- Uncertainty of achieving results as advertisers are forced to pay for clicks and displayed ads without a guarantee of actual sales
- Difficulty in figuring out all available advertising channels, leading to higher overhead expenses and the need to hire additional staff
- Ineffectiveness in certain advertising channels, with the ineffectiveness only becoming apparent after the budget has been spent
Publishers
- Struggle to find advertisers to fill advertising slots
- Face low earnings and the inability to forecast future payments from advertisers
- Payment delays and non-payments from dishonest or low-quality advertisers
Ubex believes it can solve all of these problems using a decentralized advertising exchange. Let’s take a closer look at how it works.
Official Info :
WEBSITE: https://www.ubex.com/
TELEGRAM: https://t.me/UbexAI
WHITEPAPER: https://www.ubex.com/wp/Ubex-Whitepaper-en.pdf?8974
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