The internet has made communication borderless and extremely accessible. While people’s attention quota remains limited, the internet has made it possible for a lot more people and companies to compete for people’s attention. As a result, our attention has become a valuable commodity. The problem is that the internet is a medium of information. Blockchain technology, though, can elevate the current state of the internet and transform it into the internet of value.
One of the most common things that people utilize the internet for is consumption of content. Within the content market, there’s a stiff competition for people’s attention. While large content companies are able to hire skilled marketing teams who optimize marketing results, small companies and independent professionals who compete in the content industry do not have the necessary skills to optimize marketing campaigns for positive ROIs or to hire a team of marketers. As a result, the big guys are able to dominate the content market and most independent content creators eventually have to give in and join one of the centralized content platforms for a shot at getting an audience.
MEDIA Protocol is a new blockchain project that offers a solution to this as it decentralizes the content industry and allows content creators to directly draw content consumers through self-sponsored incentives. As a result, anyone can offer MEDIA tokens as an incentive to consume his or her content.
A Game Changer
Presently, Google and social media channels’ algorithms decide who sees what, but that is about to change. Due to this monopoly of control over what people see or read, these platforms are able to dominate the content market even though they themselves do not participate in any content creation.
With MEDIA Protocol, content creators won’t have to advertise on Google or social media channels to reach their audience; instead they will be able to offer tokens to attract consumers to their content. The result of this is that a direct value of people’s attention is calculated. As MEDIA Protocol will penetrate the market, eventually a market equilibrium will be created as per which there will likely be an established cost for an individual’s attention. Any small company or independent professional—even hobbyist content creators—will know exactly how much they’d need to pay to garner a specific amount of audience attention.
Anyone could temporarily offer slightly above the market rate for consuming a content piece to immediately draw in an audience. This would allow anyone to reach a massive audience, while clearly understanding the cost of doing so, and if his or her content is good, then the audience will be retained without having to make future marketing expenses.
MEDIA Protocol changes the lives of content creators.
Essential MEDIA Protocol ICO Links
🌐 Website: https://www.mediaprotocol.org/
💡 Whitepaper: https://www.mediaprotocol.org/papers/whitepaper.pdf
👨 ANN Thread: https://bitcointalk.org/index.php?topic=3396313
💻 Telegram: https://t.me/Media_Protocol_Community
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dear @hatu, i dont think providing tokens solves the attention problem. People like google and facebook serve content, connect people and sustain interest. yes it is hard to quantify them but they own the consumer and hence can guarantee attention.
Any other company whether it uses tokens or not, has to build attention groups (or they may have them already). i think the assumption you are making is that financial incentive is enough to sustain attention.
but money is limited and works for a very short time.
i think the primary role of media protocol is to create this enormous backbone on which all businesses which have focussed consumer groups will converge so that they can better operationalize their business by providing better incentives.
the jury is out on that approach.
on the other hand, news is something that media protocol can very play an enormous role in. i did write about independent newsrooms a few days ago that covered this angle.
Hey @adarshh,
Thank you for such a constructive response.
You are right that the power of Googe and FB lies in their ability to make the users dependent on them. The core feature of MEDIA Protocol, as I have discussed in my previous posts on this ICO, is indeed to provide the mass of content creators the ability to develop their own audience without reliance on these platforms.
My focus on this piece was to discuss how a product like this can develop an off-shoot effect, namely the potential to attach a price to user attention.
Thanks for your sharing @hatu,This is great news for people who invest in ico.
Thank you :)
Good to know that you found the piece useful.
you really seem to be very bullish @hatu on this project :)
another solid post. obviously upvoted.
Probably I asked you before about droping me short message to my email ([email protected]). Right?
Would you like to keep in touch closer? I would be happy if we could support each other on steemit and establish better communication channel
Cheers,
Piotr
Hi Piotr,
I am a fan of platform builders as it allows a wide scale of opportunity.
And sure, I'll send you e-mail :)
I enjoyed your post.
Glad to hear that :)
Ok, very good! Friend, how do you win bottransparency? Teach me? @contte
Thank you!
And it's not won; it automatically reports marketing expenses.
"Hi, thank you for contributing to Steemit!
I upvoted and followed you; follow back and we can help each other succeed :)"
P.S.: Still waiting....
Ok, I'll have a look at your work :)
very interesting and promotes your information.
Exactly! MEDIA Tokens will offer a great means to promote content.
Much appreciated, thanks for the follow.