Nice way to get a lot of activity on your blog... which will lead to you earning more Steem. Hard for me to believe you're doing this to get more people on Steemit in general, but hey, that's just me playing devils advocate.
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I think he is pretty clear that he is using it as another way to generate income. If you are creating content anyway, might as well get on every platform that can generate income. Good for Zach.