We apologize for that and as mentioned we've discussed this internally about the informal slang used. I understand this must've offended you enough to create a new account and write this post. As you mentioned, Atichai was apologetic. We do not condone his actions and discussed this with our team with how to improve communications with the community. The context can be taken normally with friends and usually chat's are more casual so we understand that our audience has expanded and will be more careful.
I've discussed this with Atichai personally and can assure you he knows he made a mistake. I can speak Thai so I know how the term can be taken. We will adjust the way we communicate.