It's not like this token doesn't already have competition. If I'm not mistaken, there are already two fairly high market cap gaming-industry-focused cryptos out there, one of them his Game Credits (GAME on Bittrex).
Furthermore, it looks like NLT will only be used for their "in-house" games, whereas GAME is trying to focus on being used in A-list titles for gaming consoles and PC. The latter is far more ambitious and has a much higher ceiling in terms of number of people that it can reach.