I reckon that everyone expects things to happen a wee bit too fast in this space. Give these guys time to develop their product and hold tight for a year or two. It's the same with many other projects. As long as they have developers working on the product, then it will continue along the path. We know they have partnerships / collaborations out there already, so just like any other normal biz, give them time and they'll have many more. Rome wasn't built in a few months, it took years. If I were to distribute any advice to those interested in almost ANY of the crypto projects before our eyes, it would simply be, "Patience, young padawan. Patience." It may very well be 5+ years before these projects become mainstream. If you're hoping for a quick flip and aren't interested in playing the long game, this one might not be for you.
Exactly. We won't know if this is a shit coin until much more time has passed. They are competing with uPort to accomplish a similar goal so hopefully that will light a fire under their ass.