Yes, good point. I think they correctly realize that their days as the number one cryptocurrency exchange are likely numbered. Which means they need to diversify their income streams if they want to remain at the top of the food chain.
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I would agree with that statement. It's tough to say what direction the industry as a whole will move in. Applications like Earn.com are excellent, but this is an industry known for large, rapid shifts. This could make it difficult to diversify.