He does not like them calling it Litecoin anything, but the fact is that they are creating a fork off of Litecoin and every litecoin wallet will receive 10 LCC for each LTC. It might be a tad unreasonable for Charlie to begrudge them the use of the word Litecoin. However, unlike bitcoin cash, LCC is by people who have no connection whatsoever to the Litecoin project. The BCH fork was a over a genuine disagreement between the Bitcoin developers about how to move forward, so maybe Charlie has a point.
I totally agree, make sure you do not give these jokers a private key that has anything on it except their coin. No whitepaper even, come on!