I think whether something is attractive to hack or not depends on what information is stored. While you certainly wouldn't want anyone to get enough of your private information to commit identity theft, I'm not sure if it's the most profitable endeavour for a hacker. I kind of assume their priority would be more directly economically related and I certainly hope that neither Equifax nor Civic stores all your necessary payment information.
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valid point you make here, thanks for sharing what you thought about my question; appreciate it!