Don't be fooled by the looks! Binance is getting quite a reputation. You'll find many youtubers and experts referencing and moving there lately.
I think Da Hongfei of NEO may have had something to do with backing Binance, by the way. Not entirely sure.
I mostly keep on my hardware wallet, so I only trade temporarily on exchange to make a buy or sell, then withdraw again
Well, if they improve their interface I'll take another look. I don't pay enough fees at the moment to make it a priority.
That's what I thought too, until I withdrew all my funds to my hardware wallet and realized I had just paid between $20 and $30 in withdrawal fees to Bittrex. Not even counting the regular trading fees which actually do quite add up over time.