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I read something about a recent FUD campaign regarding the token distribution. Very few are in circulation currently, and something is about to happen in August (maybe tokens get unlocked or something - I forgot). That may have something to do with it.
And of course, all the alts are kind of going down right now

Yea, it looks like early investors got ELA for pennies on the dollar. I think people are afraid they are going to dump once they receive their ELA. I think 66% have been distributed so far to early investors.