Are you familiar with Cleveland bourbon? An entrepreneur down on his luck made a last ditch effort to start a business by reverse engineering the aging process in bourbon. Long story short: instead of putting the whiskey in the barrels; they put the barrels in the whiskey and infused the flavor more quickly and efficiently in their product. A very successful business was born out of innovation, efficiency, and ultimately desperation. What a great story of making something out of nothing.
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Interesting. I hadn't heard of that, but the reverse engineering makes some sense.