Today creating new digital token isnt enough to make it valuable, companies start creating very specialized blockchain networks with one specified function. This way users get token and app at the same time and both are really easy to understand. App has token called usually the same and all new users without any process of educating them know whats going on.
If we talking about the real usage of cryptocoins this project is one of the best utilization of tokens till now. Companies building existing solutions on the top of blockchain improve them with higher trust and all other benefits of decentralization.
We have a lot of different kinds of messaging platform but how many can guarantee 100% user contract execution without one human error?
Smart contract base platforms like this project are the best way of utilizing blockchain technology in real world
You put it to the point. I think also this is one of the best use for the blockchain, also for testing it. If a blockchain can withhold that amount of users it can extrapolate to other applications.