I don't know much about this company, so it would need to be researched, but here is their claim:
The Safest and Most Flexible Way to Own Bitcoin
The Goldmoney Holding offers a unique way to buy and sell bitcoin that provides unmatched security along with flexibility to store and spend more easily. Whether you’re looking to gain safe exposure to the world of cryptocurrencies or exploring a trusted way to start a position in bitcoin, a Holding offers the most flexible and secure way to own bitcoin.
I heard about them as a way to "own" gold and have a debit card so one could "spend" gold. Now they are accepting bitcoin. Hope this helps :-)