Introduction -
Companies are now understanding the importance of blockchain or cryptocurrencies which is being the trends for past few years and are having an eye on bring in their own crypto coins to the system.
So whats the good news for Photographer?
Kodak launched their own crypto coin for photographers, 'Kodakcoin' and the platform named as 'Kodakone' which will help photographers protect their creative endeavors.
Kodak CEO, Jeff Clarke's statement in a press meet - > For many in the tech industry, ‘blockchain’ and ‘cryptocurrency’ are hot buzzwords, but for photographers who’ve long struggled to assert control over their work and how it’s used, these buzzwords are the keys to solving what felt like an unsolvable problem.>
The purpose for Kodak to launch the coin -
The purpose of the coin is said to be an empowering platform for photographers and agencies to take greater control in image rights management. It is said that this platform will help photographers as it can be used to register and license both old and new works. This digi currency is meant for photographers to sell work on a secure platform and receive payments.
Is this for publicity?
The answer is 'might be, yes' because the exact purpose and how this blockchain will help in the company's goals are unclear. So the company might be even focusing on media attention.
The moment Kodak announced its launch on Kodakcoin their stocks increased to 72%. in just ONE day!
Initial coin offering of Kodakcoin opens on January 31st 2018 to Canadians, US, UK. So lets wait for it! :)
@justbone thanks if you like this post :)