In my head-universe animation project thingi people have "bitcards" which is basically what the Viva people are making with their Mastercards (I'm pretty sure they're using Mastercard but could be wrong). From a "trying to increase adoption/usage" kind of view I think they have the right idea with putting a physical and familiar way of dealing with things into people's hands. While I know a lot of people (tech geeks in particular) that are looking forward to merging into the singularity and ditching their useless meatbodies I know a lot more people who would probably be more interested in using/adopting any given cryptocurrency if it didn't require a degree in comp sci to understand XD
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