Yeah, that's rough when that happens. After the big move up, I bought a bunch near $40 while it was consolidating (for what I was expecting a leg higher) and the floor dropped out the next day, ouch. I waited for my spots and was able to grab more at 19 and then in the 15's (which was nice).
Either way I'm holding this an investment till atleast triple digit prices.
Looks like the NEO going on the Korean exhanges is giving it a boost :-)