Famous names in investing have recently announced getting into the Crypto space for longer term outlooks and investments.
The Rothschild family --- purchasing bitcoin exposure via the Grayscale Bitcoin Trust.
The Rockefeller family --- Venrock, the family venture capital arm, partnered with CoinFund to invest in cryptocurrency and Blockchain business innovations
George Soros -- Soros Fund Management is investing in Overstock, a retail company that accepts Bitcoin as payment. Their CEO is known for his support of cryptocurrencies as well.