Digital advertising, also called Internet advertising is when businesses leverage Internet technologies to deliver promotional advertisements to consumers.
Digital advertising includes promotional advertisements and messages delivered through email, social media websites, online advertising on search engines, banner ads on mobile or Web sites and affiliates programs 1.
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It is fair to say that ads is a factor so intrinsic to the internet, that we start to develop sort of an unconscious reaction in which instinctively we start to close them as fast as we can (especially the ones that interrupt) without even watching what the ad is all about, and only wanting to close it as soon as possible so we can continue with whatever we were doing before being interrupted.
Many ads are a real menace. Almost all the times when I get on the internet, I always find these pop-up ads popping up all over my screen. It’s so annoying that one doesn't bother to check the content of the advert.
In cases where these ads are clicked on by error, one doesn’t bother to see what it is about, either. We are usually mad, and in a hurry to click on the “close” button. Hence, the advertiser has incurred a loss, and wouldn’t get the expected ROI.
We didn’t ask to see that ad anyways, so why should we bother to really take a look at it? It is just a waste of time, and a waste of money for the advertiser as well. It is really pathetic
EFFECT AND CHALLENGES OF MODERN ADVERTISING TO DIFFERENT STAKEHOLDERS IN THE ADVERTISING INDUSTRY
CUSTOMERS / SERVICE USERS
I get really infuriated getting on websites only to be greeted with Ads that I might not even get to understand their purpose and function. Some of these Ads being displayed might even be attached with various numbers of malware or viruses thereby making them intrusive in the sense that no concern is given to the privacy of such users.
Personally, I do experience this virtually every time I visit some websites or downloading some Apps on Google Playstore, only to find out that I can't even enjoy the purpose of visiting such website or downloading the Apps.
Moreso, the ineffectiveness of some Ads blocker would even make such users try getting what will be effective and this eventually leads to waste of money in the form of data. All these experiences coupled together make the user get sick of getting information online.
SELF ACCLAIMED ADVERTISERS
When a company wants to start advertising their product, it obviously does not do it on their own. It finds a third party that does this for them.
These advertisers often times do a haphazard work, which as good as not done, this becomes a serious problem for both parties.
Another major problem advertisers encounter is the denial of transparency since they have no direct relationship with the publisher. Also, they have little to no control as to the quality of the audience their ads are being presented to. Most of the times while visiting some websites where different products are being advertised, I don't bother clicking on the Ads let alone of buying the products as it is not what originally come to the website to look for, and I believe most people do same thing.
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VALUE CREATORS / PUBLISHERS
When some of these value creators create value, they are faced with the difficulty of getting the right marjeters or advertisers who would push their business on top of the list chain. But because of the huge sum of money these supposedly advertisers charge, it becomes some sort of opportunity cost. They settle for the cheapest they can get
Publishers, despite all the stress they have to go through during the creation of various contents still find it difficult and uneasy to monetize, even though they are able to generate a large number of traffic. So, what they do is to adopt a cunning method of converting their visitors to subscribers thereby having a direct relationship with them via emails, push notifications and any other means. Eventually, they are able to generate a little amount of dollars indirectly from their subscribers since they will be compensated for whatever Ads those subscribers click on their own website rather than using the direct method.
IMPACT OF KIND ADS ON DIGITAL MARKETING
1. BIGGER RETURNS FOR ADVERTISERS AND PUBLISHERS
Maybe I should say something small about middlemen. The rise in Ad cost can be traced to the influence of middlemen. Maybe you're tired of the fees they charge.
This is why Kind Ads employed the decentralized system. With this system, middlemen are eliminated to make advertisement affordable for marketers. This will have a great impact on companies and agencies that do not have much to cater for the middlemen by providing an affordable way of advertising their products.
I must also add that these middlemen make it impossible for advertisers to determine those who view their products of which it is catered for by the decentralized system of Kind Ads.
These are not the only impacts Kind Ads have on modern marketing. But I would like to save some time to talk about the How decentralization help combat large corporations that are currently dominating the space
2.PARADIGM SHIFT AND INTEREST DEVELOPMENT.
Like I mentioned above, I get mad seeing intrusive Ads AND pop-ups. I had to loose interest in surfing the website But here we have Kind Ads that guarantees that relevant advertisement is presented to its user's without any intrusion.
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This has whet my appetite for advertisement ones again. Why shouldn't I sign up with a decentralized blockchain Ads platform that gives the best of services to its users?
3. POSITIVE VALUE ON THE BLOCKCHAIN
Imagine an ads platform that works with the blockchain technology. It makes marketing easier and faster. As I have said earlier, website visitors (users) also gain Tokens from viewing the advertisement and with the embedded blockchain tech, it makes trading and transaction of tokens easier and faster. As its normal for blockchain, the security of the tokens people receive is assured.
SUMMARY OF THE OUTSTANDING BENEFITS OF KIND Ads
A decentralized quality and reputation score for domains
A decentralized network for advertisers to transact with publishers to gain subscriber access
A tokenized rewards pool >A global opt-out list for users >Daily reconciliations and payments >Empowering small quality publishers
Multiple High Converting Format
No Fees
The reward pool which is payable using the KIND tokens.
Better engagement.
Huge savings for advertisers.
Exposure for little companies.
More earnings and better use of resources for publishers.
Earnings for users.
Better management of resources.
Since Kind Ads is trying to build a direct relationship between Advertisers, who could be business owners, "company-user" interaction would be most effective in this case.
Companies understand that In order to properly evaluate a community or neighborhood for the best location of their business, they must be acquainted with the demographic profile of their potential customers.
However, Kind Ads will enable companies to see if the community they are considering offers a population with the demographic traits necessary to support their businesses.
KIND Ads token flow
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All these are achieved via a token known as the KIND token. All transactions on the platform are carried out with the help of the KIND Token, which is an ERC-20 complaint (more protection) token. Paying for adverts by advertisers, ad purchasing payment to publishers, and opting in and out of Kind Ads by users, are all effected using the KIND Token.
KIND Ads TEAM
CONCLUSION
The idea brought up by Kind Ads will go a long way in helping everyone since the Middlemen will be eliminated, thereby creating a direct interaction between companies and users.
With the success of this, intrusive adds would begin to die a natural death gradually, and advertisers would see that they can actually get better ROI by making use of Kind Ads.
This would directly lead to the death of those companies that put money before their users and their customers, and would also indirectly lead to cleaning up of the industry, and changing the way marketing is done.
By leveraging blockchain technology they can offer a decentralized way to evaluate publishers based on the quality of the content and the ads they display, which would eliminate malicious ads, as well as eliminating abuse regarding users private information.
Users will no longer be annoyed because ads will stop being intrusive, and also, they will be able to receive rewards based on how much engagement and interaction they have with said ads. And publishers, will have a better way to monetize their content, in which visitors are respected while also allowing for a more efficient ad strategy to take place.
Watch the video for more
More Information & Resources
» Kind Ads Website
» Kind Ads Whitepaper
» Kind Ads Telegram
» Kind Ads Twitter
» Kind Ads FAQs
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Hi again,
Just read your post about effect.ai and decided to check your profile just to realize that we seem to share a number of interests :)
In particular that we both share a similar passion towards cryptocurrencies and blockchain technology :)
Thx for that quite informative post. Keep up with creating interesting content.
I know it's hard at the beginning to build solid follower base. But just don't give up. Steemits needs solid content builders.
(i upvoted over 30 posts today and my voting power is very low, so I cannot upvote your post this time around, but I will follow you closely).
yours,
Piotr