You know its not really about the capabilities of the coin example :
when you compare bitcoin to dash you'll notice that dash has improved bitcoin's weaknesses but the market never favored it over bitcoin !!
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Dash never really had an application though. All it had was Privacysend - this is plainly not a killer app. Steemit, Waves and Ethereum all have dencentralized apps that draw in rabid users. At the end of the day people want a coin that will entertain them :)