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It seems to happen exactly in that pattern all the time.
As soon as the words "hey what is steemit?" comes out of grandmas mouth you know it's now mainstream and fox is covering it. Full market saturation.

Hahaha! Nice comment. Thats how it goes. But in Marketing/advertising companies they know these things. All the visibility is the thing. Even so simple things in marketing and really many ppl havent really thinked about it.