Just like with all bubbles, the only ones who profit are the ones early in the game who don't get greedy and cash in before it bursts.
Also, you don't lose money if you never paid money. I joined Steemit when the value was at 10$ but didn't really "lose" anything after it dropped because I never bought any SBD.
steemit doesnt have a value and even if you meant steem it never was at 10
by value I meant SBD value, and it had peaked at 12$ during December