Of course you should read the whitepaper first ;)
Concerning your points, the whitepaper says: "35% of the HERO supply will be used for future development such as development of the HERO Network and an incentive program for the current and future team subject to special holding condi-tions. Those will ensure a long-term incentive for the HERO founding team. Additionally, 8% will be allocated to a Third Party ecosystem fund to grow out the HERO network and bring additional providers to the network. A part of this fund will be used for brand awareness in the esports scene, where the Developer plans to host tournaments and sponsor teams. The Developer is setting aside 7% of all HERO created as a Company fund and betting reserve. It is possible that some of these Tokens will never be issued but it is necessary to have a backup if needed. In any way HERO will engage directly with its holders to seek their guidance before any of the reserved token will be brought into the market. At the end of the Initial Coin Offer, token creation will be closed permanently."