Glad to be back.
Knowledge is not power... Basically, for example, the market rewards acting on correct information. Not so much having correct information and correctly anticipating the wants of consumers but actually satisfying those wants after anticipating; the knowing what to do and being correct is an intermediate step so far as any reward is concerned; meanwhile thresholds exist for doing this or that. A certain up front cost. It may be orders of magnitude more than an actor has and they they could be stuck.