Part of the problem with Steem is that all of the content is free. You don't even need an account to read it. At this point the value of Steem is in its ability to highlight posts by buying votes, or perhaps to earn the voter a bit more by upvoting others in hopes that they will upvote you more. There are, of course, philanthropic reasons to invest in Steem, but I don't those are going to invite big investors who drive up the price of Steem. I've been thinking that the best way to improve the value of Steem at this point is to enable actual advertising that would appear alongside posts. Of course, all of the UI's for the Steem blockchain would have to go along with that. We would also need a lot more active users.
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I see what you mean... depending on the investment size of course my focus would be probably on developing a solution for an investor, not so much making him or her a blogger.
Imagine having someone use the steem blockchain to run a small company, pay salaries with upvotes for work and what not. That sounds interesting to me.
Since Steem is all about rewarding content producers and curators, I think it would be helpful to continue to support high quality content after 7 days, including curators. Right now curation rewards drop off to near nothing after the first 10 upvotes. Why not use a kind of recency power law to reward big upvotes for older content? If Steem held content that continued to pay and a new curator could benefit by promoting that content, I could see investors buying into the platform. Paying for votes to get a post on trending is one mechanism encourage investment, as is delegating SP to bid bots. However, as long as Steem only rewards content for the first 7 days, it encourages low quality content and devalues all of the old content, since that content is all available for free. Why buy the cow if you can get the milk for free?