I think so, as mobile phones are now coming with the Dapp Preinstalled, namely HTC https://www.htcexodus.com with their Blockchain Phone "Exodus 1" and after Google and Samsung's investment, its likely Samsung / more Android phones come with CryptoKitties preinstalled.
So, since their reach will now increase massively, I do believe they might be successful.
But in the world of Blockchain / Tech anything can happen.