When new (stranger) things appear, people need to be educated. Few of us are new adventurers, early adopters, especially when the comfort of life could be impacted . Accepting to enter a world where there are no benchmarks is difficult, requires time and patience ... and a guide. The best guide is the one with a legend. Nowadays legends are made, they are called story telling
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Well, I guess the best motivator is a personal example of success... but I’m only a beginner and cannot show them how profitable it can be