Yes, in my opinion Byteball came up with an great intiative in the form of free Distribution of Tokens, and this is really reflecting the effective marketing strategy where they are calling for mass adoption and promoting their products.
And in my opinion they chose Steemit Platform because in my opinion they found Steemit Platform with full of Crypto Enthusiasts and surely this decision really produced positive results for sure.
Wishing you an great day and stay blessed. 🙂