A small comment on point 1 about phone number.
I usually does not sign up if phone number is required, if it is optional I will sign up if I am interested.
But you have a lot of good advice.
Congrats on being featured by @russellstokley.
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Yes, good point Asle on optionality of field. Definitely recommended to be optional or they can be directed to put a 5 in or something.Ah, that explains all the comments! Thanks @russellstokley !