I don't like the "be like their own article" approach because it just confuses things even more. I have no theories on what the whales vote on or do not vote on or why, but I have seen a direct benefit of the resteem feature both for myself and others. I like it.
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Its just an observation, hopefully things well get better in the future. What is the advantage of resteeming to the resteemers?
Same advantage as everyone else who signals to the network they are a cooperative, beneficial actor. Sharing great content builds trust and new followers.