This will be a tough one.... But...
Whenever i have to make any kind of decision, whenever i have to decide on any action, i always ask myself 1 question. And that is the exact question you written down in the very first sentence.
WIIFM (What's In It For Me)
I dont think any action is purely altruistic but those actions that benefit the biggest number of people are preferable in a society like this..
The first problem i see dcommerce facing is @haejin.
The general perception of him is that he acts only in a way that benefits himself personally, in a way that maximizes his own gain and users dislike that. (That being true or not doesnt matter)
That is the general sentiment and im sure that Haejin is aware of that. He might not care, i dont know, but asking for engagement from the community, even support, while that is the case, makes that the first obstacle for him to cross.
But...
Im going to quote myself from a few sentences above:
...but those actions that benefit the biggest number of people are preferable in a society like this..
Dcommerce (and yes, even Dstors) could be seen as projects that will benefit a large number of people making them a positive addition to the blockchain.
Regardless of that, the problem still remains of changing the perception of the community about the person spearheading the project.
That i think is something that Haejin should focus on and over a short period of time could change.
To answer the "WIIFM" (Whats in it for me) question...
It all depends how generous Dcommerce is, how well they deal with PR going forward and how hard Haejin works to change the perception of the community of him.
If supporting Dcommerce didnt have the "Haejin stigma" attached to it, i personally wouldnt have any problem supporting the project as a regular Steemian. Same goes for Dstors and their Kaliju drama or any other project for that matter..
Just a few thoughts...
Keep on Steeming.
I don't know what he expects. He is abusing SP and flagging together with starjuno and ranchorelaxo especially on little guys. They drove off lots of users, new comers and old users. Users which built their reputation building real content not by speculation and trading. They have trouble comprehending that their behavior is also affecting their wallets on a long term.
The thing with stake based systems like this one is that those with the most stake have the most power to do what they want to do.
This translates to: "Those that invested the most, have the most power."
We can agree/disagree with that as much as we want but by deciding to be a part of this platform we essentially signed up for that. Until something is changed, thats the way it is.
Haejin, as far as i know, prior to Dstors has been focused mostly on increasing his stake and not really interacting with the community.
Now that he started this project he will need the support of the community, at least to a degree, for it to succeed.
For that reason i recommended he attempts to change how the community perceives him. He has the SP to do so fairly quickly and easily.
It would be a shame and a loss for the STEEM blockchain if at least one of these two projects dstors/dcommerce doesnt succeed with dstors already shutting down.
That's exactly what I'm trying to say. And it doesn't look like he is aware of it because he and his gang bullied and are bullying people around. That lasts over a year now, you can find tons of gohst accounts with their last posts dedicated to these bullies. So, he stole idea from a guy and he is starting to build this but for whom he is building it? For a ghost town?
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He is building it for himself. He doesnt care about the community or anyone in it. He will rip everyone off in the end like he always does.