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There is a really interesting angle, from a Humanitarian perspective. Net Neutrality rules would make it possibly difficult for "zero-rating" which is effectively re-imbursement to the user for data usage from certain web address. The three zero-rating practices I have heard are google-zero, facebook-zero and Wikipedia-zero. It is common in the developing world and could be seen as a good thing for acquiring education and knowledge at zero cost.

The organization partnered with telecommunications companies to provide free access to Wikipedia for people in developing countries, under a program called Wikipedia Zero, without requiring mobile data to access information. The concept is known as zero rating. Said Wikimedia Foundation officer Gayle Karen Young, "Partnering with telecom companies in the near term, it blurs the net neutrality line in those areas. It fulfills our overall mission, though, which is providing free knowledge."Wikipedia

It sounds like positive discrimination and very noble: but a unilateral policy of neutrality without discrimination has a lot of merit.