Brilliant post!!! I was explaining this to my group of #unfuckers just a couple of days ago. many people write "content" without even realizing that that is what they are doing!! On facebook, someone posts an article (on whatever topic, it doesn't matter), another person reads the article and reposts it with their personal comments/opinions/thoughts on the article.... WELLA! Content!!
... I think the trick is getting people to realize that their personal thoughts ARE content, and have "value" that can be shared.
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I honestly support you. Thoughts can blossom into a full blown content but people are ignorant of that.