The negotiations are why it may never work. Even Apple had problems negotiating with record labels back when the iPod first came out.
I have heard of Bandcamp but only just visited it for the first time today (after seeing your comment). Reminds me of some of the indie music platforms that have since closed down.
Yes, it would be cool if Bandcamp could plug into Hive for a reward token implementation - maybe an SMT if that's still on the books.
themonetaryfew also suggested https://emanate.live/ which looks quite nice.
There are a lot of bands I like on Bandcamp and they seem to do a good deal for them. We have a lot of musicians on Hive so it would be cool to have a player app that could give you a stream of whatever you are into. Someone did something for the old Open Mic contest using the Youtube videos.