Nope, as I written above, no directory name, just the hash of it.
When you publish, you specify exactly one hash.
If you want directories, put them in the tree: example:
mkdir -p a/b/c
echo hello > a/b/c/hello.txt
ipfs add -r a
… SOMEHASH
ipfs name publish SOMEHASH
you will then find the CONTENT of a (note that the name of a will not appear anywhere): so you will find the directory b, which includes the directory c, which includes hello.txt
if you modify the content of a, just add it again, and publish the new hash.