Real change is being driven with the customers at the core

in #digital6 years ago

Technology can uptend the established order of financial services dramatically, and banks have been focusing on the digital transformation. How has the clients been looking at this?

Yes that's the headline for sure! There is no denying that digitization and technology are massive differentiators, but if we can take a step back then we can capture the entire story. Most of these technologies like big data, blockchain, distributed ledger etc and their use cases are great enablers, but the real change is being driven by 3 factors with the customers at the core- Demographics, Behavior and Availability. The consumer is getting younger or at least young at heart, persona's of technology users is getting wider, is looking at using services aggregator rather than individual solutions and is also getting busier by the day.
There is a clear lesson here, which has not yet been accepted across the financial sectors and banking industry at large.

This is true for all industries, and especially financial services, digital banking, crypto currencies market, the biggest buzzword today, after all is a mean of delivery.![IMG_20190221_121838.jpg]

The last few years have seen the value of technology investment depreciate rapidly with an increased focus on distributed and cloud infrastructure. To amplify this advantage we must adopt an ecosystem or partnership approach to technology development.

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